Design &c
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IC 2016: Design

IC 2016: Design

Graphic Designer: Environmental, Digital, Print, Apparel

2016

Client: BBYO, Inc.

Images by MAK Photography and Jason Dixson Photography.

Over a six-week timeline, I worked closely with Bethany Brotman (Graphic Designer), Sean Lynch (Operations and Digital Associate), and the program team for all areas of graphic design. Over 375 individual print and 250 digital files were created during the production, alongside individual pieces such as shirts and pins. IC 2016 was held over President's Day Weekend in Baltimore, Maryland at the Baltimore Convention Center.

We successfully were able to translate the BBYO brand into a platform ripe for teen engagement: with heavy use of bright colors, bold statements, and visual connections to the changemaker attitude.